Store ABC is a retailer that sells brand-name and private-brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?
?
A) ?It is a convenience store.
B) ?It is a department store.
C) ?It is a discount store.
D) ?It is a superstore.
E) ?It is a warehouse club.
C
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If a marketing manager plans to enter newly industrializing-countries (NICs) or other Asia markets with a product that has proved to be successful in the home market, the product's diffusion processes are likely to be:
A) negligible since consumers will take time to assess the relative advantage. B) much slower than in the home market. C) much faster than in the home market. D) similar to that in the home market. E) less compatible in the Asian market.
A __ occurs when a group of individuals uses cash to purchase the shares of a firm and takes ownership and control of the firm
a. buyout b. acquisition c. consolidation d. merger