Entrepreneur Steve Jobs was one of the founders of Apple Computer

Gross billings for merchandise sold by Lang Company to its customers last year amounted to $15,720,000; sales returns and allowances were $370,000, sales discounts were $175,000, and freight-out was $140,000. Net sales last year for Lang Company were

a. $15,720,000. b. $15,350,000. c. $15,175,000. d. $15,035,000.c

A retailer with a large fringe trading area should consider _____

a. expanding the trading-area overlap b. direct marketing opportunities to this segment c. broadening the community's economic base d. establishing the point of indifference using Reilly's law