Which of the following factors can a manager IGNORE when deciding on prices for an entire product line?
a. Products in the line could be substitutes for one another.
b. Products in the line are complementary to one another.
c. The buyer considers the brand or the price first.
d. Products share joint costs.
Ans: c. The buyer considers the brand or the price first.
Business
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Barry's Barber Shop specialized in men's haircuts. Barry used ___________________ segmentation.
a. Geographic b. Demographic c. Benefits sought d. It's impossible to tell from this example
Business
A marketing arrangement by which an organization refers consumers to the selling company's website best defines
A) affiliate network. B) affiliate marketing. C) affiliate brokering. D) clickstream marketing.
Business