The marketing plan is a type of ________

A) day-to-day plan
B) code of ethics
C) strategic plan
D) independent plan
E) functional plan

E

Business

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According to Hofstede's framework, organizations which have cultures that score high on ________ tend to be more hierarchical, with power deriving from prestige, force, and inheritance

A) uncertainty avoidance B) power distance C) short-term orientation D) femininity

Business

What pricing method may be used if there are several providers in the same market and there is sufficient demand for your product?

A) Demand-based method B) Total cost method C) Cost-plus method D) Competition-based method

Business