Explain data mining, how it takes place, and how it relates to behavioral marketing

Websites install tracking tools on the computers of people who visit their sites. ?These tools not only collect data on all the websites someone visits, but they also record keystrokes to keep track of whatever information the consumer has entered online. These tools are placed on computers without notice or warning to the consumer. In a process called data mining, these websites utilize the information they collect to find out information about those customers. Data mining leads to behavioral marketing, also known as behavioral targeting. Behavioral marketing is a widespread practice that involves inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them. The most troubling aspect of massive information collection is that consumers are often unaware of who has access to what personal information, how it is being used, and with what consequences.

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