Which statement is not true when deciding on whether to use an odd or even number of categories when developing a non-comparative itemized rating scale?
A) With an odd number of categories, the middle scale position is generally designated neutral or impartial.
B) The decision to use an odd or even number of categories depends on whether some of the respondents may be neutral on the response being measured.
C) A rating scale with an even number of categories should be used if the researcher wants to force a response.
D) All of the above statements are true.
D
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_______ objectives support the achievement of business objectives and, ultimately, organizational objectives and the company's overall vision and mission.
A. Price B. Product and or service C. Quality D. Uniqueness E. Convenience
A consumer who purchases additional products because of a price-off tends to either consume more or delay a future purchase of the product
Indicate whether the statement is true or false