As a general rule, each frame of a banner ad should have:

a. No more than three words
b. No more than five words
c. No more than ten words
d. No more than seven words

d

Communication & Mass Media

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How should companies treat third-party bloggers?

a. As they would any journalist b. As they would any employee c. As they would any customer d. As they would any other company

Communication & Mass Media

The concept of multiple publics refers to groups of external stakeholders but not internal employees

Indicate whether this statement is true or false.

Communication & Mass Media