Heidi was part of a project team that retained their roles within the organization and was on loan to the project due to her technical expertise. In effect, she reported to two bosses, one in her functional area and also to the project manager

Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment, but the marketing department wants to promote the Green Gardens Web site. When customers are unable to find a product they need on the shelves of their local Green Gardens, the marketing department wants them to search for the product on the Green Gardens Web site. Which of the following marketing devices is the best match for this goal?

A) kiosks B) e-mail C) mobile phones D) telemarketing E) catalog marketing

Basically, COM and C.O.L.D. are synonymous

Indicate whether the statement is true or false.