During his recent business trip, Jason was in a hotel across the street from a restaurant that had a Dunkin Donuts and Baskin Robbins ice cream store in the same building. These two restaurant chains together represent the idea of
Ans: co-branding.
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According to the text, the qualifications and rewards of an effective sales incentive program should be set with the following objective in mind:
a. set the reward level so that all salespeople having an opportunity to win the top prize. b. set the reward level so that only the top ten percent have a legitimate chance to win something. c. set the reward level to have one or two grand prizes that the top salespeople will have an opportunity to win. d. set the reward level that will motivate the middle 60 percent of the sales force. e. Set the reward level so that the contest lasts for at least one full year.
Banner ads are small rectangular ads that reside on Web sites, much like roadside billboards, touting a company's product or service
Indicate whether the statement is true or false.