After hearing a pitch at an auto show, Maggie was swayed to purchase a foreign car, but was concerned about her parents' "buy American" beliefs. The speaker successfully used an appeal to
a. need.
b. harmony.
c. gain.
d. commitment.
Answer: c
Communication & Mass Media
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The hidden self represents all the information, behaviors, attitudes, feelings, desires, motivations, ideas, and so on that you know about yourself and that others also know
Indicate whether the statement is true or false.
Communication & Mass Media
What typical misconception about the audience is often associated with communication anxiety?
a. The audience does not care. b. The audience will forgive any mistake. c. The audience is more nervous than the speaker. d. The audience is waiting to pounce on the speaker's mistakes.
Communication & Mass Media