A(n) ________ competitor for a particular company is an organization offering similar, but not

identical, products or services.

A) brand B) category C) indirect D) budget

C

Business

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In the context of Starbucks, 24-hour training program for baristas, stock options/health benefits, triple filtrated water, and a totally integrated system are examples of brand mantras within the brand positioning bull's-eye

Indicate whether the statement is true or false

Business

What do we call the tendency to always expect the worst?

A) Pessimism B) Idealism C) Optimism D) Naiveté

Business