The organization of business messages should be organized based on

a. a prediction of the receiver's reaction to the main idea.
b. the deductive sequence.
c. the inductive sequence.
d. a reflection of the writer's mood and personality.

A

Business

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Price variations within a product category are called:

A) price slots. B) price ranges. C) price groups. D) price bands.

Business

Data concerning which of the following would be LEAST likely included in the forecasting section of a marketing plan?

A) variable costs B) fixed costs C) direct cost of sales D) sales projections E) demographic trends

Business