Nike has used Michael Jordan to create the impression that Air Jordan basketball shoes are superior to any other basketball shoes. Nike is attempting to
A) differentiate Air Jordan basketball shoes from other types of basketball shoes.
B) convince consumers that Air Jordan basketball shoes are no different from other basketball shoes favored by celebrities.
C) lower the marginal cost of producing Air Jordan basketball shoes.
D) increase its profit by raising the price of Air Jordan basketball shoes.
A
You might also like to view...
Suppose the quantity of oranges demanded is less than the quantity supplied. Then
A) the market still clears, because consumers can buy all the oranges they wish at the prevailing market price. B) the market still clears, because producers can sell all the oranges they wish at the prevailing market price. C) the market clears, but is not fully coordinated. D) oranges are no longer scarce goods. E) none of the above is true.
Which of the following is NOT an investment in human capital?
A) A business student takes a seminar in using a laptop computer. B) A student purchases a laptop computer. C) A computer science student learns how to repair a laptop computer. D) A computer science student takes a course on programming a laptop computer.