Rebecca works for a rapidly growing nonprofit organization. The organization is in desperate need of volunteers. Part of Rebecca's job requires the use of external communication to find these volunteers, which she does largely through campus and community recruitment fairs. What type of external audience is Rebecca targeting?
A. general public
B. consumers
C. potential personnel
D. media
Answer: C
Communication & Mass Media
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A three minute clip from a movie is a good choice for a 6-8 minute speech
Indicate whether the statement is true or false
Communication & Mass Media
When elaboration is relatively low, researchers have found that messages that stress the desirability of the outcomes associate with the view:
a. have no impact b. are weaker arguments c. are processed peripherally d. are stronger arguments
Communication & Mass Media