Judgment samples are highly subjective and therefore prone to much error

Which statement reflects the philosophy of the market-oriented era?

A. The customer is king B. Advertising and personal selling should be emphasized in order to make the sale. C. Firms should focus on value. D. Firms should take advantage of a seller's market. E. A good product will sell itself.

Which of the following is a drawback of longer distribution channels?

A. Higher selling costs in a fragmented retail sector B. The inability to enter exclusive distribution channels C. Lower selling costs in a concentrated retail sector D. Lower product prices E. Greater aggregate markups