What is cross-platform attribution and why is it difficult?
What will be an ideal response?
Cross-platform attribution involves understanding how to assign appropriate credit to different marketing initiatives on a variety of platforms that may have influenced a consumer along the way to an ultimate purchase. There is increasing recognition that first-click and last-click models that focus on either the first or last marketing channel or advertising format that a consumer engages with prior to a purchase, are not sufficient. Cross-platform attribution is difficult because there is a lengthy path from simple online ad impressions, Web site visits, and page views to the purchase of a product.
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The supervisor in the matrix structure with authority over the functional members of the team is called a ________ supervisor
A) functional B) virtual C) project D) presiding E) dual
The Seam is an example of an ________
A) exchange B) industry consortium C) e-procurement Net marketplace D) e-distributor