The marketing communications objective of "brand attitude" refers to helping consumers evaluate the brand's perceived ability to meet a currently relevant need

To monitor the status of internal operations and the firm's relations with the external environment, managers need ________ systems

A) decision-support B) knowledge C) transaction processing D) management information

When an individual has a _____, building competence is deemed more important than demonstrating competence

A. productivity bias B. learning orientation C. projection bias D. performance orientation E. negative reinforcement