For vocabulary equivalence, one should find words in the target language that have the same ___________ as the source language

Source credibility probably has its strongest effect

a. immediately following the argument. b. on older decision makers. c. on long-range adherence. d. on younger decision makers.

Answer the following statement(s) true (T) or false (F)

1 Successfully recovering from a crisis with the brand untarnished and stakeholders feeling positively about the organization is the ultimate goal of investor relations. 2. Not all crises occur over a finite amount of time. 3. Some campaigns are in a constant state of crisis due to political, economic, or other factors. 4. Large, global corporations often employ entire crisis communication teams to handle any ongoing or potential crisis. 5. Whitesville, West Virginia was faced with a long-term crisis as a result of the decline of the coal industry.