"The number and geographical location of the buyers and non-buyers" is a factor that should be considered in the "objectives" component of the environmental context of the problem

What is the primary difference between a static budget and a flexible budget?

a) The static budget is prepared only for units produced, while a flexible budget reflects the number of units sold. b) The static budget contains only fixed costs, while the flexible budget contains only variable costs. c) The static budget is constructed using input from only upper level management, while a flexible budget obtains input from all levels of management. d) The static budget is prepared for a single level of activity, while a flexible budget is adjusted for different activity levels.

A crisis means that in dealing with media, you must establish "battlefield rules" that include all EXCEPT:

A) establish gatekeeper headquarters. B) speculate when you must. C) feed the media beast with verifiable numbers and information. D) try to find something that allows the media to advance the story.