The carryover period for the NOLs of a C corporation does not continue to run during S corporation years

Apple recently ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?

A) testimonial B) lifestyle C) comparative D) unique selling proposition E) slice of life

Letters of recommendation:

A) Are written testimonies from others regarding your credibility B) Can come from supervisors, coworkers, or instructors C) Should be no more than two years old D) All of the above