Advertising is separate from the traditional promotions mix because it focuses on the end user

Social media such as blogs and social networking permits consumers to:

A. obtain discounts on the brands they endorse on their blogs. B. obtain free Internet access that is supported by brand ads. C. create content about brands whether marketers like it or not. D. contact the manufacturer directly about warranty issues. E. become authorized virtual brand agents for the product manufacturers.

The fiduciary duty an agent owes to a principal is

A. one of the lowest duties owed under the law. B. similar to the duty and employers to an employer C. one of the highest duties imposed by the law. D. a part of the code of ethics and not a part of the law.