Describe several characteristics of Generation Y and Generation X that are important to marketers

What will be an ideal response?

Generation Y, also known as Millennials or Echo Boomers, consists of people born between 1979 and 1994. They are the first generation to grow up with the Internet, and their comfort with technology is reflected in their media choices. They are opting for streaming video rather than watching television and are heavy users of smartphones, tablets, and social media. Millennials are very racially diverse and only 26 percent are married. They are less likely to identify themselves as belonging to a political party or a religion. Members of Generation X are older than Millennials, born between the years of 1965 and 1978. Gen Xers are value-oriented and in the process of settling down, focusing on having stable families and homes rather than material success.