Advertising is paid, impersonal mass communication from an identified sponsor to persuade or influence a targeted audience
Indicate whether the statement is true or false
TRUE
Explanation: Advertising is one of the promotional tools designed to communicate with potential customers. It is a mass communication technique where brand awareness is critical in identifying the company that has produced the product as well as associating the product with that brand. The purpose of advertising is to persuade or influence the potential customers who have been identified as the target audience.
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A sales territory is a group of present and potential customers assigned to a salesperson
Indicate whether the statement is true or false
Which of the following products would be most affected by the one-unit cost concept:
a. A laptop b. A hybrid energy car c. A cell phone d. A website that sells downloadable music e. An external hard drive