Persuasion is the same as coercion or force.

a. True
b. False

b. False

Communication & Mass Media

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The statement "This is a great day, because so many people from so many walks of life have gathered in this place to celebrate the life of Martin Luther King, Jr." is an example of an introductory device called a reference to

a. the occasion. b. something personal. c. a recent event. d. a historical event.

Communication & Mass Media

Using analogies is an effective method for training based on the law of

a. effect. b. association. c. frequency. d. learning

Communication & Mass Media