What is activity-based management? How is it different from activity-based costing?
What will be an ideal response
Activity-based management uses activity-based cost information to make decisions that improve customer satisfaction while also increasing profits. Activity-based costing focuses on activities as the fundamental cost objects. The costs of the activities then become the building blocks for allocating overhead costs to products and services.
You might also like to view...
What is the benefit to companies of using blogs as marketing tools?
A) Blogs provide companies with additional revenue. B) Blog content is easy to filter, monitor, and control. C) Long-term customer relationships can be developed through blogs. D) Demographic information about customers can be easily tracked. E) Blogs are an inexpensive yet personal way to reach a fragmented audience.
Based on customer loyalty rankings for product categories, marketers could reasonably expect consumers to be most loyal to which of the following?
A) canned soup B) canned vegetables C) pet food D) soft drinks E) canned fruit