The total number of shares that a firm can legally issue are called ________

Employees in individualist and collectivist cultures both respond to goals, and how the goals are configured is not relevant.

a. true b. false

Which of the following is the focus of push marketing at the introduction stage of the product

life cycle? A) familiarization of consumers with product functionality B) payment of a minimal fee to retailers to include the product in their store C) exhibition of product superiority over competitors' offerings D) product demonstration by company representatives at retailer stores