The technical and marketing teams at Waterbucks Technologies proposed wholesale changes to the organization's existing products and services, which, if implemented, would improve customer satisfaction in the long run
The board of directors, however, shot down the proposal because it believed that the expense of such an undertaking would be too high for the company to recoup.
The power and influence exerted by the board of directors is an example of
a) powerful minority
b) majority rule.
c) leader mandate.
d) individual approach.
A
Communication & Mass Media