What could Marco most likely focus on to better meet his goals?

A) more prospecting to make sure he has a steady supply of potential new customers to present the product to
B) qualifying prospects to make sure that they have the desire and decision-making authority to make a purchase
C) presenting to the prospect using a stronger emotional appeal and less logic
D) presenting benefits to the prospect instead of features, and making sure the benefits are as specific as possible
E) working with a more seasoned salesperson from his company to learn techniques for finding more prospects in less time

B