In an effort to differentiate its offerings from its competitors, Pegasus Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Pegasus laptop. Although the additional features increased the price of the laptops by $500, Pegasus was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________.
A) good-value pricing
B) markup pricing
C) break-even pricing
D) value-added pricing
E) cost-based pricing
D
Business
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Coordination of internal and external auditing can reduce the overall costs. Who is responsible for actual coordination of internal and external auditing efforts?
a. External audit or engagement partner. b. Chief audit executive. c. CFO. d. Audit committee chair. e. CEO.
Business
The physical path a product follows on its way to customers is called a promotional channel
Indicate whether the statement is true or false
Business