__________is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization
Fill in the blanks with correct word.
ANSWER: Marketing audit
Perhaps the broadest control device available to marketing managers is the marketing auditâ€"a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization. A marketing audit helps management allocate marketing resources efficiently.
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________________ is not part of the promotion mix.
A. Advertising B. Sales promotion C. Public relations (PR) D. Pricing E. All of these are part of the promotion mix
Scarcity appeals:
A) only work in children's advertising because adults are aware of the ploy B) do not work for children because they cannot process the information C) urge consumers to buy a product because of some kind of limitation D) urge consumers to save money to buy the product later