Mass-customization differs from mass-personalization in that mass-customization ________
A) is a customer relationship marketing strategy
B) assumes that all customers have the same needs
C) allows each customer to build a custom product to meet that customer's specific needs
D) involves pursuing a large-segment strategy
E) recognizes individual customers by name, needs, and buying behavior.
C
Business
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The Japanese current account surplus can best be attributed to
A) the high rate of Japanese domestic investment. B) Japanese protectionism. C) the high rate of Japanese savings. D) government budget deficits.
Business
Which country has been particularly successful at nurturing domestic industries through government intervention?
A) China B) India C) Germany D) Japan
Business