Do you see the audience as the consumer or the product in our mass media system? Explain your answer.

What will be an ideal response?

Answers will vary.

Communication & Mass Media

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Articulation refers to the distinctiveness and clarity of linked

whole words. Indicate whether the statement is true or false

Communication & Mass Media

In longitudinal studies, respondents often become sensitized to measure instruments after repeated interviewing, thus making the sample atypical. This is called

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media