To combat listeners' tendencies toward selective attention, the effective speaker must devise ways to

________ the audience to pay attention.

Fill in the blanks with correct word

motivate

Communication & Mass Media

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Which of the following is a difference between folk culture and popular culture?

A. Unlike popular culture, folk culture is ubiquitous. B. Unlike folk culture, popular culture is not driven by a profit motive. C. Unlike popular culture, folk culture is typically not controlled by any industry. D. Unlike folk culture, popular culture can be adequately described in terms of the buying and selling of commodities, when industrialized.

Communication & Mass Media

Communication Accommodation Theory was formerly called

A. Speech Accommodation Theory B. Accommodation Identification Theory C. Social Identity Theory D. Verbal Accommodation Theory

Communication & Mass Media