To initiate a customer relationship management cycle, a company must focus on _____

a. using big data analytics to enhance the collection of customer data

b. collecting detailed information about the products and services its customers are using

c. identifying profitable and unprofitable customers

d. transforming customer data into information that can be used to make managerial decisions

ANSWER: b

To initiate the customer relationship management (CRM) cycle, a company must identify customer relationships with the organization. This may entail learning who the customers are or where they are located, or it may require more detailed information about the products and services they are using.

Business

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A firm has experienced a constant annual rate of dividend growth of 9 percent on its common stock and expects the dividend per share in the coming year to be $2.70. The firm can earn 12 percent on similar risk involvements

The value of the firm's common stock is ________. A) $22.50/share B) $9/share C) $90/share D) $30/share

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Recruitment is the process of attracting qualified individuals and encouraging them to apply for work with the organization

Indicate whether this statement is true or false.

Business