One disadvantage of mall-intercept interviewing is that:
A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement.
B) turnover rates are high.
C) mall shoppers may not be representative of the target market population.
D) interviewers in mall-intercept studies are often distracted by mall activities.
E) assault rates of interviewers can be high in some areas
C) mall shoppers may not be representative of the target market population.
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