The return on equity for Teague Industries is ________

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________

A) supply chain B) global market C) value proposition D) competition E) marketing environment

Which of the following is characteristic of a know-how agreement?

A) exclusive rights to reproduce original art work B) permission to use manufacturing facilities for a fee C) exchanging technological or management information for royalties D) trading the use of a name brand for management advice