Physical logistics services now find themselves competing with telecommunications services. This is a result of the instantaneous delivery capability of information-based products

Which of the following represents the objective of a social marketing campaign aimed at changing people's behavior?

A) Motivate people with obesity to eat healthy and exercise more often. B) Change public attitudes and stereotypes associated with people who are obese. C) Explain the different causes of obesity and how it can be prevented. D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity. E) Attract people with obesity to sign up for a one-time free medical check up.

Computer World sells laptops separately from accessory products like docking stations, anti-virus software, and external hard drives. This is referred to as ________ pricing

A) product bundle B) optional-product C) market-penetration D) by-product E) product line