If the firm sells the intangible asset, it recognizes a gain or loss on the income statement, measured as the difference between the sales proceeds and the carrying value of the asset

In the eyes of clients and managers, the most essential public relations task is ________

A) easing discomfort with their personal appearance B) placating executives with easy practice questions C) coordinating interviews for their executives with the media D) setting an agenda for meetings

Employee communication has several purposes. Which one of the following purposes serves to help employees "understand and internalize the organization's culture and values"?

A. Acculturating employees D. Listening to employees B. Envisioning employees E. Connecting employees C. Informing employees