Explain how MPR is able to bridge the gap between a seller and prospective buyer
What will be an ideal response?
Conventional sales management emphasizes earning the personal trust of the buyer, identifying the buyer's needs, and offering solutions that help the buyer make a purchase decision. Consumers tend to resist efforts to gain their trust and learn their needs. MPR supports personal selling activities by initiating a relationship with consumers that sales people can continue. Media mentions and word-of-mouth are non-threatening means firms can use to raise consumers' awareness of their products and illustrate the ways these products can meet consumer needs.
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In Service Operation, if too much emphasis is placed on 'Stability', what might the likely outcome be in terms of responsiveness to customer needs?
A. Customers needs will be met more easily because of the improved stability of the services with fewer failures to disrupt timely delivery B. From the information given, it is not possible to comment regarding the impact on responsiveness of over-emphasis on stability C. There is only likely to be a positive outcome from improved stability - the customers must be made fully aware of this and their expectations regarding responsiveness must be managed D. It is possible that responsiveness may suffer and customers needs may not be met within business timescales
A public figure and a public official are synonymous
Indicate whether the statement is true or false