Discuss the process of market opportunity analysis
What will be an ideal response?
ANSWER: The target market strategy identifies the market segment or segments on which a firm should focus. This process begins with a market opportunity analysis (MOA)â€"the description and estimation of the size and sales potential of market segments that are of interest to the firm, and the assessment of key competitors in these market segments. After the firm describes the market segments, it may target one or more of them.
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Which of the following countries or group of countries has been at the forefront of the "green movement"?
A. Japan B. The US C. OPEC countries D. NAFTA countries E. Europe
Identify all the nouns in the following sentence: The parents proudly watched their little girl perform at the ballet recital
What will be an ideal response?