Large numbers of astrology books and computer programs to chart one's "correct" astrological sign are sold to the public each year. Define pseudopsychology,

and explain why astrology is a pseudopsychology, why it remains so popular, and why so many people still "believe."
What will be an ideal response

Answer will include that pseudopsychology is any false and unscientific system of beliefs that is offered as an explanation of behavior. It is considered a type of superstition. Astrology is a pseudopsychology because it has repeatedly been shown to have no scientific validity. For example, the zodiac has shifted in the sky by one full constellation since astrology was first set up. However, most astrologers simply ignore this shift. Astrologers have also failed to explain why the moment of birth should be more important than conception. In addition, research has found no connection between the compatibility of couples' astrological signs and their marriage and divorce rates. Studies have also found no connection between astrological signs and leadership, career choices, or personality traits. A study of more than 3,000 predictions by famous astrologers found that only a small percentage were fulfilled. If astrologers are asked to match people with their horoscopes, they do no better than would be expected by chance. Reasons that people still believe include (1) uncritical acceptance, that is, the tendency to believe the flattering descriptions of oneself often given by astrologers; (2) the confirmation bias, which involves the tendency to remember information that fits one's expectations, while forgetting discrepancies? and
(3) the Barnum Effect, which involves the tendency to consider a personal description accurate if it is stated in very general terms.

Psychology

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Psychology