Who changed the scope of his practice from publicity to counseling clients and said, "If you issue an untruth in a public statement, it is going to be challenged just as soon as it sees the light"?
A. George Creel D. Carl Byoir
B. Edward Bernays E. Ivy Lee
C. John W. Hill
E
Business
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____________ Appraisal: Less subjective judgments on observable aspects of performance - useful
Fill in the blank(s) with the appropriate word(s).
Business
A substantial difference in value between two properties that were built concurrently on adjoining lots of equally valuable land with construction and maintenance costs the same, would most likely be caused by:
A: Physical depreciation of one of the properties; B: Economic obsolescence in the neighborhood; C: Nonconforming uses opposite the properties; D: Functional obsolescence within one of the properties.
Business