What is the process of carefully selecting keywords that can be indexed by search engines such as Google?

Which sentence below is an acceptable paraphrase of the statement, "I failed the test. I might as well drop out of school."

A) Don't feel so bad; you'll do better next time. B) If you had studied instead of going out the night before, you'd have done O.K. C) I've failed tests, too. I know how bad it feels. D) Because you failed the test, you feel like a failure in college.

To be effective, "learning teams" should tolerate all of the following EXCEPT

A) people who make mistakes. B) inefficiency. C) occasional failures. D) people who try things they are not good at. E) members who constantly agree with each others' views.