The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that salespeople make to meet dealers
The company decides to reduce its personal selling costs by making sales calls to dealers via telephone. This marketing strategy used by Raleigh is an example of ________.
A) inbound telemarketing
B) search marketing
C) internal marketing
D) outbound telemarketing
E) paid-search marketing
D
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Preferred stockholders receive a dividend preference over common stockholders
Indicate whether the statement is true or false
Which of the following statements about consumer-generated ads placed on social networks is not true?
A) Consumer-generated ads are viewed as more genuine than company-generated ads B) Some advertising experts believe the future of advertising is in user-generated ads rather than agency-produced ads C) Encouraging consumers to generate ads for a product is a creative form of interactive marketing D) Most ads on social networks are produced by consumers