Routine, positive messages should do all of the following except
A) leave your reader with a good impression.
B) use an indirect approach.
C) provide all required details.
D) communicate the information or positive news.
E) use a professional, respectful tone.
Answer: B
Explanation: B) With a routine message, you expect full compliance from your reader. Therefore, there is no need to adopt an indirect approach to your message.
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You are a product manager for a manufacturer of detergent. You have determined that detergent is in the mature stage of the product life cycle. To keep your product from entering the decline stage, what should you do?
a. Promote detergent heavily to dealers and customers. b. Use promotion to increase primary demand for detergent. c. Raise the price of the detergent because customers are not price sensitive in this stage. d. Abandon peripheral target markets for detergent.
An acre contains _____ square feet.
a. 34,650 b. 43,560 c, 43,650 d. 5,280