Luna hates group projects in school because she always ends up doing most of the work. Luna is experiencing ________
a. groupthink
b. primary grouping
c. grouphate
d. group mentality
Answer: c
Communication & Mass Media
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Which objectives can be very specific, such as targeting the exact percentage of the audience?
a) Client objectives b) Audience objectives c) Media objectives d) Awareness objectives
Communication & Mass Media
McCroskey discovered that behavior modification techniques known as
systematic desensitization could lower anxiety. Indicate whether the statement is true or false.
Communication & Mass Media