Luna hates group projects in school because she always ends up doing most of the work. Luna is experiencing ________

a. groupthink
b. primary grouping
c. grouphate
d. group mentality

Answer: c

Communication & Mass Media

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Which objectives can be very specific, such as targeting the exact percentage of the audience?

a) Client objectives b) Audience objectives c) Media objectives d) Awareness objectives

Communication & Mass Media

McCroskey discovered that behavior modification techniques known as

systematic desensitization could lower anxiety. Indicate whether the statement is true or false.

Communication & Mass Media