The ____________ standard is a measure of how well a rhetorical act succeeds in altering perception, creating visual experience, attracting and holding attention, and inducing participation and identification
Fill in the blank(s) with correct word
artistic or aesthetic
Communication & Mass Media
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Surveys indicate that the majority of cell phone users believe that loud or private calls made in public settings are inappropriate
Indicate whether the statement is true or false
Communication & Mass Media
Answer the following statement(s) true (T) or false (F)
1. Developing campaign objectives should follow only after research and goals are established. 2. Choosing to use television to promote a political point of view is considered to be a strategy. 3. An open house event is a public relations strategy. 4. The Nestlé Natural Bliss campaign generated shared and earned media. 5. Reporting on a campaign is best done after objectives are met.
Communication & Mass Media