In which of the following situations would a paper-based press kit be most appropriate?
A) Connectors give favorable coverage of a firm.
B) Connectors are present at a promotional event.
C) Costs are a significant obstacle to a new organization.
D) An organization relies on social content from podcasts.
E) An international business markets products in multiple languages.
B
Business
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The cost of an intangible asset includes all of the following except
a. purchase price. b. legal fees. c. other incidental expenses. d. all of these are included.
Business
According to the text, the international environment is all of the uncontrollable forces originating outside the home country that surround and influence the firm.
a. true b. false
Business