The ________ approach is usually implemented by asking customers to develop short phrases in their own words about the benefits and needs of a particular feature of a product, for example, car door

An employing broker's name must appear on the corporate brokerage escrow accounts.

a. true b. false

The difference between the company's performance index and its cost of purchase index gives us the ________

A) market share index B) share potential index C) customer value index D) profitability index E) market development index