_________ is the process of dividing a large, heterogenous market into more homogenous groups of people who have similar wants, needs, or demographic profiles to whom a product may be targeted
Fill in the blank(s) with the appropriate word(s).
Ans: Market segmentation
Business
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New projects or products can have an indirect effect on the firm as well as a direct effect. Which of the following appears to be an indirect effect of launching a new product?
A) additional machinery must be purchased. B) additional working capital is required. C) sales of our similar product will decline. D) the sales force will need to be increased.
Business
Globalization has increased the opportunities and decreased the risks for supply chains
Indicate whether the statement is true or false.
Business